847,000 assets.Zero guiltpurchases.
Templates, fonts, and asset packs from independent creators. Built for freelancers, Etsy sellers, and startup designers stretching every dollar.
No credit card · No onboarding quiz · Cancel anytime
Evidence first. Scroll through.
Every number here is a reason not to hesitate.
Average time to customize a template
Pick, click, done. No Illustrator degree required.
Plan switching — instant, no support ticket
Upgrade on payday. Downgrade when the project's done.
For 50 real assets every month
Not a teaser. Not a watermarked preview. Actual download-and-use assets.
What's in each plan
Specific capabilities, not vague feature names. Every row is a real thing you can do.
Capability
Free
50 real assets/month
Studio
For solo creatives
Family
For teams & side biz
Ready to start? The free tier is waiting.
50 real assets every month, no credit card, no expiry.
See what's inside Free
Browse before you sign up. These are actual assets from the free tier — download-ready, commercially licensed, no strings.
Minimal Invoice Pack
by Mara Osei
Product Label System
by Tomás Reyes
Social Story Set — 12 slides
by Priya Nair
Pitch Deck Starter
by Jake Hoffman
Rounding Display
by Aiko Tanaka
Warmth Serif Pair
by Chisom Eze
Handprint Variable
by Luisa Ferreira
Kraft Bag Mockup Set
by Devon Clarke
Tote + Tag Bundle
by Amara Diallo
Flat Lay Desk Scene
by Noah Bergström
Doodle Icon Set — 80 icons
by Yuki Hashimoto
Abstract Blob Shapes
by Fatima Al-Rashid
Line Art Botanicals
by Chloe Nguyen
Texture Brush Pack
by Kwame Asante
Bakery Brand Starter
by Sofia Petrov
Plant Shop Identity
by Marcus Webb
These 16 are a sample. Your free account unlocks 50 assets every month.
From the kitchen table to the studio
"I built my entire Etsy shop's visual identity in a weekend using Palette's free tier. Packaging mockups, labels, the lot. I haven't needed a designer since."
Deja Williams
Etsy seller, handmade candles — Atlanta, GA
"Our startup's $200/month design budget used to evaporate by week two. Now we stretch it across the whole quarter. Studio plan is genuinely the best $12 I spend."
Raj Mehta
Head of Design, Sprout Analytics — Austin, TX
"Between school pickup and dinner, I have about 45 minutes to work on my freelance projects. Palette's 12-second customize time is not an exaggeration. It's real."
Camille Okonkwo
Freelance brand designer, mom of two — Portland, OR
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Start free. Stay free if you want.
50 assets every month, forever, no credit card. Upgrade only when you're ready.
No credit card · No onboarding quiz · Cancel anytime